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Job Information
Randstad US Performance Marketing Specialist, in Hyderabad, India
Digital marketing specialist
Passionate about reaching and engaging talent across the globe? Experienced in managing programmatic media campaigns?
Digital Marketing specialists are in charge of planning and managing marketing activities that promote our clients’ brand, roles and activities in the talent acquisition space, including talent communities and campaigns.
Key Responsibilities
Performance
Enhance employer brand awareness of our clients and RSR in the digital space
Drive applications, increase website traffic, improve conversion to talent communities
Measure effectiveness, ROI, identify and evaluate new digital technologies and optimize programmatic marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools - optimize the marketing conversion paths
A/B Testing, measure the performance of CTAs and improve conversion rate consistently
Increase the recruitment marketing funnel efficiencies / effective reporting
Plan, Build and Optimise
Planning campaigns, analysing metrics, and identifying trends (Day to Day management)
The day-to-day running of Programmatic Job Ad Platforms where relevant with suppliers
Media Optimisation and Performance / Execute & monitor ad job distribution and advertising
Campaign creation, keyword builds and executions on all ad platforms
Provide data-driven recommendations across multiple concurrent assessments
Advise and lead technical integration with ATS and publishers with ad platforms e.g Joveo
Governance and Quality Assurance of digital campaigns
Working closely and collaboratively with the recruitment marketing team and Talent Marketing function in delivering recruitment marketing solutions
Assist in the evaluation of new tools, opportunities or enhancements for integration efforts to improve the value of the marketing dataset
Typical outcomes, services and products
Creating and running campaigns on Programmatic, Search, Social Media and other platforms
Recruitment marketing strategy, operations and execution
Supporting media proposals with campaign estimates
Website and landing page builds through relevant technology platforms
Key Expertise
Experience or a high level of awareness in these areas: social media, search & display, campaign management, and programmatic advertising
Previous experience using programmatic job distribution and advertising platforms, for example: Joveo, SFX/SmashFlyX, or AppCast
Fluency with media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
Proficient use of data analytic platforms, such as Google Analytics
Highly proactive and excellent multitasking skills
Expertise in digital marketing, programmatic media and reporting - the ability to build an integrated marketing campaign end-to-end
Strong programme management skills - well-organized, obsessive attention to detail, data-driven, and able to oversee delivery in line with set project deadlines
Excellent command of English language and communication skills
Proficient use of the Google Suite of products (Gmail, Meet, Sheets, Slides) as well as MS Office
Qualifications
3+ experience, University (Bachelor's) degree and/or relevant certifications and experiences
Google Ads Certification is desirabl
Competencies: Digital fluency; Drive for Results; Customer Focus; Quality oriented; Commercial Acumen; Collaborative Influence; People Development; Conceptual Thinking; Project Management
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.